BUPA CUSTOMER MATRIX

BUPA CUSTOMER MATRIX. Bupa are part of the Bupa Group, a leading international healthcare organisation that cares for more than 14 million people in 190 countries.

Gotham was approached and assisted Bupa with a variety of projects. For this project, the challenge involved communicating complex tabled information making it easy to follow and manage whilst still being onbrand and visually appealing. Keeping the ‘human’ focus, the brochure features large colourful imagery of people in candid situations to reflect their attention to their customers.